One Alert Away

AKKO shows how one small phone issue can instantly ruin a moment. A dead battery, a stolen phone, or a camera that won’t work doesn’t just inconvenience you and it happens at the worst possible time. This campaign uses familiar phone notifications popping up in real moments to show how quickly everything can go wrong. Because when your phone stops working, it’s not just your phone.

Partners: Ravana Gumm and Ethan Moore