Command

Young adults are constantly changing, whether they're discovering new interests, moving to a new city, or entering a new stage of life. While Command Strips are commonly seen as a damage-free alternative to nails, this campaign highlights their ability to make changing your space just as easy as changing your life. By connecting the product to relatable milestones and everyday experiences, the campaign encourages young adults to see Command Strips as an easy way to express who they are, no matter what phase of life they're in.

Partner: Jack Muniz

Magazine Ads

To reach college-aged friends looking for a fun group activity, this print ad uses an exaggerated reaction to a harmless prop to show how one embarrassing moment can become a lasting inside joke. The magazine format gives readers time to take in the humorous scene and connect it to the shared experiences The Thirteenth Hour creates.

Billboard Ad

Placed along roads near college campuses, this billboard reaches students who are experiencing major life changes, such as graduation and starting their careers. The progression of photos shows how quickly life moves, while the headline connects those changes to how easily Command Strips let you update your space.

Bus Ad

Displayed on buses in urban areas, this ad reaches young adults who are moving to new cities, starting careers, and decorating their first apartments. The New York inspired wall shows how Command Strips make it easy to personalize a new space without the hassle of nails or permanent wall damage.

TikTok Ad

TikTok allows us to reach young adults who already use the platform for decorating ideas, inspiration, and relatable content. By showing different stages of life through a series of framed moments, the video reinforces how Command Strips can make it easy for your space to change along with you.