The Thirteenth Hour

The Thirteenth Hour offers more than just a scary night out, it gives friends an experience they’ll keep talking about afterward. Haunted house advertising often focuses only on how terrifying the attraction is, so this campaign shifts the focus to the unexpected moments that happen when friends get scared together. By highlighting those shareable moments, The Thirteenth Hour becomes an experience college aged friends will want to be part of.

Partner: Cameron Fuesler

Magazine Ads

The shoes exaggerate the kind of unexpected moment friends will talk about after the haunted house, someone getting so scared they practically ran right out of them. A print ad gives the audience time to notice the visual and connect the headline to the story behind it.

The forgotten keys show how easy it is to lose track of everything when you’re caught up in a frightening moment with friends. The magazine format lets the audience take in the details of the scene and imagine the story that happened before it.

Billboard Ad

The stretched sweatshirt shows what happens when someone gets so scared they refuse to let go of their friend. A billboard keeps the idea quick and easy to understand, using one exaggerated visual and a short headline that can grab attention in just a few seconds.

Bus Ad

The spilled purse captures the chaos of getting scared with friends, turning an everyday object into evidence of a story worth sharing later. A bus ad puts the campaign in front of college aged consumers while they’re out with friends, traveling around town, and looking for things to do together.

Instagram Ad

The cracked phone represents a moment that was supposed to make it to the group chat but never did. Instagram connects directly to the campaign’s idea of sharing experiences with friends and reaches the audience on the same platform where they would normally share those moments.