The Thirteenth Hour

The Thirteenth Hour offers more than just a scary night out, it gives friends an experience they’ll keep talking about afterward. Haunted house advertising often focuses only on how terrifying the attraction is, so this campaign shifts the focus to the unexpected moments that happen when friends get scared together. By highlighting those shareable moments, The Thirteenth Hour becomes an experience college aged friends will want to be part of.

Partner: Cameron Fuesler

Magazine Ad

To reach college-aged friends looking for a fun group activity, this print ad uses an exaggerated reaction to a harmless prop to show how one embarrassing moment can become a lasting inside joke. The magazine format gives readers time to take in the humorous scene and connect it to the shared experiences The Thirteenth Hour creates.

Billboard Ad

By placing billboards along roads commonly traveled by college students, this execution reaches our target audience as they head to class, work, or social activities. The image of friends running away from one another uses humor and exaggeration to show how a night at The Thirteenth Hour can create memories and inside jokes that last long after the scares end.

Instagram Ad

Instagram is an effective way to reach college aged friends who regularly share funny moments and inside jokes on social media. By showing friends hiding from someone they've been teasing since their visit, the ad connects The Thirteenth Hour to the kind of humor this audience already shares with each other.